Head of Marketing
What are you going to do?
As Head of Marketing, you will play a key role in positioning and strengthening the brand of Nedap in Security as we evolve from a traditional access control provider to a software-driven security solutions company. Together with your team, you’ll translate our strategic ambitions into clear positioning, creative campaigns and effective demand generation programs that strengthen our reputation and drive growth.
You’ll act as both strategist and team leader, inspiring and supporting a skilled group of marketers to explore new ways of connecting with our audiences. Collaboration will be central to your success: you’ll work closely with colleagues from Product, Sales and Customer Success to build a shared, story-driven approach to marketing.
This is a rare opportunity to shape the marketing function during a pivotal growth phase, building the playbook for how a European tech company scales a SaaS business in a traditional industry.
You will report to the Head of Commerce for the Business Unit Security.
Your responsibilities
Your team
Collaboration is key: you’ll work closely with colleagues from Product, Sales, Customer Success and Leadership to align priorities and create impact together. As part of the Commercial Leadership Team, you’ll help shape the broader commercial strategy and foster a culture of shared ownership and growth.
What's in it for you?
Our offer
Unlike typical corporate roles or early-stage startups, Nedap offers something unique:
- Transform a category: Lead marketing during a genuine business model transformation in a traditional industry ripe for disruption;
- Autonomy with resources: You'll have the freedom to build your strategy while backed by a stable, profitable company that invests in growth;
- European tech leader: Help prove that European B2B SaaS companies can compete and win globally;
- Impact at scale: Your work will directly shape our trajectory in growth over the next 3-5 years;
- Culture of ownership: At Nedap, you're trusted to make decisions. No micromanagement, no endless approval chains - just results;
- Long-term thinking: We measure success in years, not quarters. You can build sustainable programs, not just chase short-term metrics.
As a Head of Marketing at Nedap Security, you will make a valuable contribution to our goal: making people happier and more successful in their professional lives. In addition to your salary, you’ll receive a thirteenth month, a solid pension plan, a lease car and profit sharing with the opportunity to become a Nedap shareholder. At Nedap, everything revolves around trust and autonomy. That’s why, along with your colleagues, you decide on your own working hours and vacation days to maintain a healthy work-life balance. We also place great importance on both personal and professional growth. You’ll receive a thorough introduction and are encouraged to keep developing yourself throughout your career.
Curious about all our employment benefits? Read more here.
Required skills
Your profile includes:
- 8+ years in B2B marketing, with at least 5 years in SaaS or subscription-based business models and 3+ years leading teams;
- Ability to bring people together and guide marketing teams with energy and clarity, encouraging creativity, responsibility and teamwork;
- Experience developing and running go-to-market strategies for SaaS offerings, ideally across international markets and multiple channels;
- Skilled in leveraging data, insights and marketing technology to guide decisions, measure impact and identify new growth opportunities;
- Strong understanding of enterprise technology; experience or interest in physical security, identity or access control markets is a plus;
- Comfortable operating in international, cross-cultural environments, with the ability to tailor messaging and strategy across regions;
- Experience with or understanding of the Winning by Design methodology and its application within commercial and marketing teams;
- Fluent in English, both written and verbal; additional languages are an advantage.
The application process
Our application process is clear and personal. We take the time to get to know you and to explore whether there’s a good fit on both sides.
Get in touch!
Interested in one of our vacancies, or curious about what it’s like to work at Nedap? Feel free to get in touch. We’re happy to help and answer your questions.