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VP Global Marketing - Retail

United States, United States

What are you going to do?

At Nedap Retail, we’re redefining the retail experience with our cutting-edge RFID hardware and iD Cloud software solutions. Partnering with global brands such as Abercrombie, Levi’s, and Puma, we empower retailers to achieve perfect inventory visibility and deliver exceptional shopping experiences. As a global leader in RFID technology, our mission is simple: perfect inventory visibility, no waste, no losses.


We are looking for a Vice President of Marketing – Retail to lead the global marketing strategy and organization across our Retail Business Unit.

In this executive role, you will define and drive a scalable, data-driven global marketing strategy that strengthens brand leadership and accelerates international revenue growth across hardware and SaaS propositions. As a key member of the Retail leadership team, you will partner closely with Product, Sales, and regional leaders to scale our marketing organization and support ambitious growth objectives, including expanding our SaaS business.

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Your responsibilities

Define and own the global marketing strategy for the Retail Business Unit, aligning brand, product positioning, and commercial. Ensure marketing initiatives directly support revenue growth, market expansion, and long-term enterprise value creation.

Own and evolve the global brand strategy for Retail, ensuring strong differentiation, clarity of value proposition, and leadership positioning in competitive international markets.

Establish marketing as a measurable growth engine by building scalable demand generation frameworks, pipeline contribution models, and customer expansion strategies. Define KPIs and hold the organization accountable for performance outcomes.

Ensure strong alignment between product innovation and market needs by leading product marketing strategy across the full portfolio. Translate product roadmaps into compelling go-to-market narratives that resonate across regions.

Serve as a strategic partner to leadership. Drive alignment across Marketing, Sales, Product Management, and Customer Engagement to ensure coherent global execution and consistent customer messaging.

Build, structure, and develop a high-performing global marketing organization. Lead the evolution from operational execution to a strategic, data-driven, performance-focused marketing function capable of supporting rapid international growth.

Ensure consistency and alignment between headquarters and regional teams (North America, Europe, and beyond), balancing global brand standards with regional market needs.

Represent the Retail Business Unit externally with customers, partners, and industry stakeholders. Strengthen Nedap’s visibility and influence through thought leadership and strategic market presence.

Your team

At Nedap, we’re more than a technology company—we’re a people-first organization that values innovation, collaboration, and making a difference. Join us to lead the charge in transforming the retail industry while building meaningful relationships and delivering measurable impact. 

What's in it for you?

Our offer


What We Offer

  • Competitive salary
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Life, LTD, and STD insurance coverages
  • Flexible work hours and remote options
  • Paid time off (PTO) and parental leave
  • A professional environment that supports personal and professional growth — “First People, then Technology”


Nedap is proud to be an Equal Opportunity Employer, committed to fostering a diverse, inclusive, and equitable work environment where every individual is valued and empowered to thrive. Nedap provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to age, color, sex, disability, national origin, race, religion, veteran status, or any other characteristic protected by federal, state or local laws.

Required skills

Executive Marketing Leadership: Proven experience leading global marketing functions within a B2B technology, SaaS, or hardware/software environment. Demonstrated ability to define strategy, scale teams, and deliver measurable business growth in international markets.

Strategic, Commercial & Data-Driven Growth Leader: Strong strategic mindset combined with commercial accountability and data discipline. You understand SaaS and hardware revenue models and can translate business objectives into measurable marketing outcomes. You define clear KPIs, leverage analytics to guide decision-making, and ensure marketing investment directly contributes to ARR growth, pipeline performance, and market expansion.

Global & Cross-Functional Leader Proven experience building and developing high-performing marketing organizations in international, matrixed environments. You thrive in multicultural settings and have led cross-regional collaboration across diverse markets. You align Product, Sales, and Customer Engagement around shared growth objectives, foster accountability across teams, and drive structured execution at scale.

Executive Presence & Market Influence: Strong communication and influencing skills, with the ability to engage senior stakeholders, represent the organization externally, and articulate a compelling growth vision across regions and functions.

Other requirements:

  • 8–12+ years of experience in B2B marketing, with at least 3+ years in a senior leadership role within a SaaS, retail technology, or hardware/software hybrid and multicultural environment.
  • A Master’s degree in Business Administration or equivalent (specialized marketing preferred; communications only is not sufficient) 
  • This is a hybrid role based in Burlington, MA, requiring in-office presence 2–3 days per week
  • Domestic and international travel (15–20%), including trips to our headquarters in the Netherlands
  • Valid U.S. driver’s license and eligibility for U.S. employment


Get in touch!

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The application process

Our application process is clear and personal. We take the time to get to know you and to explore whether there’s a good fit on both sides.

1. Your application

Great that you’ve applied! We’ll review your application carefully and get back to you within 10 working days. We respect your privacy. That’s why we only accept applications submitted through our website.

2. The first interview

In the first conversation, we get to know each other. We talk about your experience, your ambitions and the role, and you’ll have plenty of space to ask anything you want to know.

3. The next interview

In the second interview, we welcome you to our Nedap Campus. You’ll meet future colleagues and dive deeper into the content of the role and how we work together. A technical test or assessment may be part of this step; if so, we’ll always let you know in advance.

4. Our offer

Is there a match? Then we’d be happy to make you an offer. Please note: we only send an offer onze we’ve spoken to you personally. Once you accept our offer for this position, we will also ask you to provide a Certificate of Conduct (VOG).

5. Welcome!

Welcome to Nedap. We’re excited to have you join us and look forward to your first day.

Additional information

We value the diversity of people and organizations. One of the things that makes us unique is our diverse mix of people and cultures. We believe in the power of ideas and the energy of individual initiative — this is the foundation on which our entire organization is built. We handle personal data carefully and responsibly, ensuring your privacy is respected at all times.

Get in touch!