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Head of Marketing

Groenlo, Netherlands
32 - 38 hrs
€ 6.000 - € 8.000

What are you going to do?

Nedap develops cutting-edge solutions for physical access control, helping organisations protect people, property, and processes. As we shift towards SaaS-based offerings and cloud-native platforms, we’re looking for a Head of Marketing who can set the vision and lead the global marketing transformation of Nedap in Security. 

In this role, you will play a key part in strengthening the brand and positioning of Nedap Security as we evolve from a traditional access control provider to a software-driven security solutions company. Together with your team, you will translate our strategic ambitions into clear positioning, creative campaigns and effective demand generation programs that strengthen our reputation and support sustainable growth. 

Equally important is building a strong team. You create an environment where people can grow, collaborate and take ownership. By developing both the team and the marketing function, you help ensure that marketing makes a real contribution to Nedap’s long-term success. 

You will combine strategic thinking with hands-on leadership, guiding a team of marketers while shaping how we connect with our global audiences. Collaboration will be central to your success: you’ll work closely with colleagues from Product, Sales and Customer Success to build a shared, story-driven approach to marketing. 

This is a unique opportunity to shape the marketing function during a pivotal growth phase, building the playbook for how a European Digital Twin Tech company scales a SaaS business in a traditionally hardware-driven industry founded on on-premises infrastructure.  

Our marketing organisation uses modern tools to support data-driven decision-making and transparent commercial impact. HubSpot is our core CRM platform, enabling structured lifecycle management, marketing automation and clear insight into marketing’s contribution to the sales pipeline. 


 
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Your responsibilities

help shape and execute Nedap Security’s global marketing strategy as we expand our SaaS portfolio;

coach and support the marketing team, helping people grow and strengthening collaboration;

ensure a clear and consistent market position for Nedap in Security across all communication and channels;

develop campaigns, events, partnerships and digital initiatives that attract and engage customers;

work closely with Product Management and Sales to create strong go-to-market alignment;

use insights from HubSpot and other tools to evaluate performance and identify growth opportunities;

monitor developments in SaaS, identity and access management and translate insights into action.

Your team

You will lead a small, international team of marketing professionals, focused on brand and demand generation, translating Nedap’s strategic ambitions into clear, consistent brand and market actions.
You will create direction and rhythm for the team while ensuring that all marketing activities contribute to a strong and coherent brand presence. Collaboration is key: you’ll work closely with colleagues from Product, Sales, Customer Success and leadership to align priorities and create impact together. As part of the Commercial Leadership Team, you help shape the broader commercial strategy and strengthen a culture of shared ownership and growth.

Our offer

What's in it for you?

As a Head of Marketing at Nedap, you make a valuable contribution to our mission: helping people become happier and more successful in their professional lives. The salary range for this role is between € 6.000 and € 8.000 gross per month based on full-time employment (38 hours) and depends on relevant knowledge and experience. In addition to your salary, you’ll receive a thirteenth month’s pay, a solid pension plan, and profit sharing with the opportunity to become a Nedap shareholder. At Nedap, everything revolves around trust and autonomy. That’s why, along with your colleagues, you decide on your own working hours and vacation days to maintain a healthy work-life balance.
We also place great importance on both personal and professional growth. You’ll receive a thorough introduction and are encouraged to keep developing yourself throughout your career.

Curious about all our employment benefits? Read more here.

All terms of employment

Required skills

You are an experienced SaaS marketing leader with a deep understanding of how to position and scale software-driven businesses in complex B2B markets. You combine strategic clarity with the ability to connect people, foster collaboration and inspire teams.
Your profile includes:
  • Experience: 8+ years in B2B marketing, with at least 5 years in SaaS or subscription-based business models and 3+ years leading teams;
  • Leadership: ability to guide marketing teams with energy and clarity, encouraging creativity, responsibility and teamwork;
  • Go-to-market: experience developing and executing go-to-market strategies for SaaS offerings across international markets and multiple channels;
  • Datadriven: skilled in using data, insights and marketing technology to guide decisions, measure impact and identify growth opportunities;
  • Technology: strong understanding of enterprise technology; experience or interest in physical security, identity or access management markets is a plus;
  • International: comfortable working in international environments, with the ability to tailor messaging and strategy across regions;
  • Methodology: experience with or understanding of the Winning by Design methodology and its application within commercial teams;
  • Languages: fluent in English. Additional languages are an advantage.

Get in touch!

Interested in the vacancy Head of Marketing or curious about what it’s like to work at Nedap? Feel free to contact Paulette Kamperman via paulette.kamperman@nedap.com. We’re happy to help!
 

The application process

Our application process is clear and personal. We take the time to get to know you and to explore whether there’s a good fit on both sides.

1. Your application

Great that you’ve applied! We’ll review your application carefully and get back to you within 10 working days. We respect your privacy. That’s why we only accept applications submitted through our website.

2. The first interview

In the first conversation, we get to know each other. We talk about your experience, your ambitions and the role, and you’ll have plenty of space to ask anything you want to know.

3. The next interview

In the second interview, we welcome you to our Nedap Campus. You’ll meet future colleagues and dive deeper into the content of the role and how we work together. A technical test or assessment may be part of this step; if so, we’ll always let you know in advance.

4. Our offer

Is there a match? Then we’d be happy to make you an offer. Please note: we only send an offer onze we’ve spoken to you personally. Once you accept our offer for this position, we will also ask you to provide a Certificate of Conduct (VOG).

5. Welcome!

Welcome to Nedap. We’re excited to have you join us and look forward to your first day.

Additional information

We value the diversity of people and organizations. One of the things that makes us unique is our diverse mix of people and cultures. We believe in the power of ideas and the energy of individual initiative — this is the foundation on which our entire organization is built. We handle personal data carefully and responsibly, ensuring your privacy is respected at all times.

Get in touch!