Tecovas: Supporting a high-touch store experience with overhead RFID
How iD Cloud Store and continuous overhead infrastructure give Tecovas real-time visibility of inventory across its stores.
Based in Austin, Texas, Tecovas brings the spirit of the West to its retail stores. The western lifestyle and apparel brand pairs handcrafted cowboy boots with personal service and experiences such as boot shines, branding and an open bar.
Case study Tecovas
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A personal experience for every customer
For many customers, buying cowboy boots for the first time can feel intimidating. They want guidance on how a boot should fit and feel. Tecovas’ associates help customers through that decision, while the stores offer services such as boot shines, custom branding and an open bar.
Tecovas wants its people to stay focused on those interactions. Its technology and processes need to work in the background, giving associates the time and information to guide customers through the experience.
An always-on view of inventory
Tecovas uses iD Cloud Store with continuous overhead infrastructure to capture item-level inventory data across the store. This gives the team real-time visibility into where products are located.
Inventory teams can open a store diagram and see the position of inventory without having to be in the store. Associates can use the information to support customers while the overhead system keeps inventory visibility running in the background.
“Our inventory teams can pull up a diagram and see the position of all of the inventory in our store. That almost feels like magic.”
Kevin Harwood
CTO at Tecovas
Building toward unified commerce
Tecovas sees RFID as a foundation for omnichannel initiatives such as ship-from-store and buy online, pick up in store. A reliable view of inventory can support these services as they develop.
Continuous overhead reads also create new item-level data about what happens in stores. Tecovas sees an opportunity to combine product-position information with sales data and store traffic patterns. Together, those insights could inform decisions about product presentation and store design.