adidas creates an open entrance with overhead article surveillance
July 7
G-Star: Meeting modern customer expectations with real-time inventory visibility
Watch our video with global retail brand G-Star Raw or read the full case study below.
July 7 • 3 min read
Case study
In this video, Barry van Wijk, Head of Retail Operations Europe and Kristian Braeken, Retail Manager Benelux at G-Star RAW, explain the benefits of RFID to improve daily operations in stores and how it helps them to successfully offer omnichannel services such as ship-from-store.
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Case study
Case
Customer Challenge
G-Star is a global denim brand with a presence on every continent. After more than 30 years in the market, the brand has built a loyal customer base—but customer expectations have changed.
Today’s shoppers are informed and intentional. They know what they want before they visit a store or website. And once they decide to buy, they expect speed and certainty.
For G-Star, this created a clear challenge:
how to deliver accurate stock information and fast fulfillment across both online and in-store channels.
“I cannot imagine life without iD Cloud at this moment. I think it really helps us in so many ways. I think it can help us reach that operational excellence that we are striving for.”
Barry van Wijk
Head of Retail Operations Europe
Our approach
To meet these expectations, G-Star implemented Nedap’s iD Cloud, powered by RFID technology.
With RFID, every item becomes visible in real time. This allows G-Star to accurately track products across stores and warehouses, provide reliable stock information online and easily fulfill orders online and in-store.
It provides the opportunity for their stores to transform beyond just points of sale and function as mini distribution centers, seamlessly connected to the broader supply chain.
The results
Five results on how implementing iD Cloud helps G-Star with its omnichannel fulfillment. Click the arrows to navigate.
Inventory Engine
The platform
Find out more about our Inventory Engine modules and see where we can make impact together.
